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Ro•sham•bo Shades

"Ro•sham•bo baby is owned and operated by San Diego family Scott, Julia and their little girls, Avery and Chloe. The idea started in 2012 after realizing that nobody was making high-quality practical kids sunglasses while at a Padres baseball game with a four month old staring up at the bright sun with no protection. Scott put his adult sunglasses on her and lightning struck: Little People Deserve Big People Shades. That means making our stylish baby shades in Italy instead of China. That means assembling them by hand in the USA. That means all polarized lenses. That means making them prescription friendly frames. That means making them safe, durable, flexible, ultra-light and chewable for little mouths. And that means making them just as stylish as designer adult shades but without charging designer prices.


The ro•sham•bo shades name: rock, paper, scissors (shoot)!

The name "ro•sham•bo" is a reference to the nostalgic game we all grew up playing... most people know the game as “rock, paper, scissors,” but we grew up calling it ro•sham•bo! It also pays tribute to our autism support mission: special education teachers have told us that playing ro•sham•bo with children with autism can be a valuable teaching tool when they need a quiet, calming, and personal interaction with a teacher. We have autism in our family, so this has been and always will be a pillar of our business.

The ro•sham•bo Cause: Supporting Autism Charity with Every Sale

We are proud to provide a portion of all sales to autism charity through our current partner, Surfers Healing. They take kids with autism and their families out for a day of surfing and confidence building... it's all about what these kids can do, not what they can't. You can learn about what they do at surfershealing.org (we are a featured corporate partner on their website). 


That's all great, but why kids sunglasses made in Italy?

When our founders Scott & Julia started this company, one of the primary questions they asked was, "why are ALL kids sunglasses made in China!?" We were not going to pursue this unless we could find a reliable US or European manufacturer. Luckily, after about 2 years of searching, we landed on a independent, family owned Italian sunglasses manufacturer with a background in toy manufacturing. When we told them we wanted flexible, child-safe, ultra-light, virtually unbreakable frames, but they could not have any toxins, including: BPA, lead, latex, phthalate, cadmium, etc etc, they understood why we demanded that and how to make it happen.  They were able to custom blend a perfect formula for us that is what we have used ever since. As far as we know, we are still the only kids sunglasses line made in Italy - every single one of our competitors we know of are made in China (yes, Babiators too, despite the big American flag on their packaging!). 

What materials are in ro•sham•bo shades?

While we cannot divulge the exact composition of our material as it is a trade secret and something competitors would certainly want to try to copy, we can tell you our line has been fully tested and certified against all types of common toxins, as well as small parts tested for little hands and mouths. Certificates of product stewardship and UV lens testing are always available on our website.

We also believe in removing all unnecessary paint in our product as it just winds up in little mouths! We injection dye all of our colors (that is why you will not see designs or tortoise shell pattern on our frames - just color blocks). This process locks in all the color into the material so it cannot leach out. We also build our logos into our molds, so our name does not have to be painted on. Our logo is laser etched on our lenses instead of painted as well. In fact, the only paint on our product is the required "Made in Italy" stamp and product name.

Carbon Neutral E-Commerce Store & USA Assembled

Beyond the product safety standards we demand, we also are proud to let you know that as of January 1, 2020 we are now certified as a carbon neutral e-commerce store, offsetting all of our e-commerce shipping on our website (which is the large majority of our sales). We are certified by CarbonFund.org if you want to check them out. We also just launched new retail packaging that is entirely plastic free and made in the USA (as is our online packaging). We also do our own product assembly in house here in San Diego, California, custom building each pair of sunglasses to order depending on the type of lens requested (standard polarized, or one of 5 mirrored lens colors) - so we are very proud to say we are made in Italy and assembled in the USA.  

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