"OMAMImini is known for its sophisticated yet effortless kids clothing. We cater to the most demanding and fashion-forward parents who are (just like us) looking for simplicity paired with an understated "wow" factor, whether they're shopping for their own closet or for their children's.
We're telling the story of the city we live in: Los Angeles. It's huge and diverse, but all its parts are connecting into something whole and unique. There's a bit of Hollywood glam and rock'n'roll, a bit of Topanga Canyon chill, lots of mid century modern minimalism, beautiful light and an overall laid back vibe. OMAMImini aims to share that feeling of permanent vacation, simplicity with an edge, while bringing joy into the everyday act of reinventing ourselves through clothing.
Our collection is available online, at our flagship store at ROW DTLA, and through more than 200 premium retailers throughout the world.
All of our clothes and accessories are designed in sunny Downtown LA. We believe in supporting our community and love collaborating with other local makers and like-minded brands. We also host events for the entire family at the store every so often."