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Helmsie is a children’s lifestyle brand dreamed up by two good friends, Karla Pruitt and Sarah Howell. Based in Georgia, Helmsie merges the rich, timeless culture of the South with the renewed interest of uniquely Southern design.

Karla lives in Athens, GA with her husband, Joseph, their daughter, Lucie and Okie the Corgi. A well-established designer, Karla specializes in creating repeat patterns that rely on a hand-drawn aesthetic.

Sarah lives in Atlanta, Georgia with her husband, Nicholas, their sons, Helms and Lewis, and Goodie the Lab. An engineer turned entrepreneur, she manages all things business for the brand, while collecting a small town’s worth of vintage jewelry on the side.